NEOS Hospitality has been a granted a lease on the former Tiger Tiger site on Haymarket, marking a major milestone as the group prepares to open its first London venue. This landmark West End location, owned by multigenerational real estate investors Criterion Capital, will undergo a multi-million pound redevelopment to create a world-first hospitality experience in one of London’s most renowned districts.

The iconic Tiger Tiger venue closed in 2025 after the operator took the strategic decision to step away from the site in response to changing audience trends and evolving nightlife behaviours. Criterion Capital subsequently undertook a careful search for a new long-term occupier, attracting significant interest across the hospitality sector before selecting NEOS Hospitality for its ambitious vision, proven operational performance and shared commitment to investing in the long-term future of the West End.

Criterion Capital is one of the largest private landowners in the West End and has an established track record of repurposing underutilised assets for contemporary audiences. Its recent projects include opening the world’s largest capsule hotel at the London Pavilion on Piccadilly Circus under its in-house Zedwell hotel brand, alongside a portfolio of hotels and mixed-use schemes in prime London locations, all of which contribute to supporting local economic vitality.

Set to open in late summer 2026, this announcement is the result of many months of close collaboration between NEOS Hospitality and Criterion Capital to revitalise one of London’s most iconic nightlife addresses. Located on Haymarket, just moments from Piccadilly Circus, Leicester Square and Theatreland, the site sits at the heart of London’s global entertainment and tourism scene.

While the building’s façade will be retained, this project will see a complete transformation of the space across 13,000 sq ft, including a full interior overhaul, reconfigured layouts optimised for all-day trading and state-of-the-art lighting and sound. Visitors can expect high-quality, immersive design, delivering unique and memorable experiences for locals and tourists alike.

Omar Aziz, Deputy Managing Director, Criterion Capital, commented: “We’re thrilled to partner with NEOS Hospitality on this visionary project. Piccadilly Circus and Haymarket are some of the most visited streets in the world, with over 100 million people passing through each year. As long-term stewards of the West End, we are committed to curating our portfolio thoughtfully, reimagining underutilised spaces to create vibrant and exciting destinations. Alongside our own investment in the building, we’re confident this partnership will inject fresh energy into one of London’s most iconic districts, while supporting the continued growth of the capital’s experience economy.”

Russell Quelch, CEO, NEOS Hospitality, added: “Securing the Haymarket site is a very significant moment for NEOS. Tiger Tiger was an icon of London nightlife and transforming this landmark location into something completely new is an opportunity we’ve approached with ambition and care. After working closely with the landlord, Criterion Capital, for over a year, we’re confident this redevelopment will deliver a standout destination for the city. This will be our first London venue and represents a major step forward in our growth strategy. We’re focused on creating an all-day, high-energy venue built around strong guest engagement, memorable experiences and long-term commercial strength.”

Further details on the venue concept will be announced in early 2026.

ENDS