Portfolio
Criterion Restaurant
Criterion Capital has revitalised the historic Criterion Restaurant, a Grade II* listed Neo-Byzantine landmark in Piccadilly Circus, showcasing their commitment to preserving London’s architectural heritage.
Project Overview
The Criterion Restaurant, a Grade II* listed landmark constructed in 1873 by the renowned Spiers & Pond and designed by acclaimed architect Thomas Verity, stands as a masterpiece of Neo-Byzantine architecture in the heart of Piccadilly Circus. Adorned with exquisite interior decor by W.B. Simpson & Sons, the Criterion is a testament to London’s rich architectural heritage. Criterion Capital’s acquisition and revitalisation of this historic site underscore our commitment to preserving London’s architectural legacy while creating a vibrant space for today’s discerning patrons in one of Europe’s most popular and highly trafficked destinations, with an average of 100 million people passing through Piccadilly Circus each year.
Historical Significance
The Criterion Restaurant is steeped in cultural and historical significance. Beyond its architectural splendor, the venue has been celebrated in popular culture as the setting where Doctor Watson first learns of Sherlock Holmes in Arthur Conan Doyle’s iconic series and as the restaurant owned by Bruce Wayne in Christopher Nolan’s The Dark Knight. The Criterion has also played an important role in history as a meeting place for women’s suffrage activists and as the site of the Royal College of Science’s inaugural annual dinner, hosted by science fiction pioneer H.G. Wells. This illustrious landmark continues to be a beacon of cultural heritage and architectural grandeur.
Criterion Restaurant
Current Tenancy and Brand Pedigree
Since 2023, the Criterion Restaurant has been home to one of our esteemed commercial tenants, Masala Zone, from the visionary team behind Chutney Mary and Veeraswamy, two of London’s celebrated fine dining Indian restaurants. Masala Zone restaurants are part of a unique collection of London’s best Indian restaurants, created to provide customers with the authentic Indian food enjoyed daily by millions in India. At the Criterion, Masala Zone implemented an innovative framework within the restaurant, ensuring that nothing they do impacts the structural integrity or design of the Grade II* listed site. The restaurant’s opulent setting, featuring a gold mosaic ceiling, marble walls inlaid with semi-precious stones, and a grand Parisian-style brasserie design, offers an unparalleled dining experience.
Criterion Restaurant
Commitment to Heritage and Stewardship
Criterion Capital is dedicated to preserving the Criterion Restaurant’s architectural and historical integrity while ensuring its relevance for future generations. We continue to work closely with Historic England, The Crown Estate, Westminster City Council and the Heart of London Business Alliance to support a vibrant and thriving West End. Through these partnerships, we ensure that the Criterion remains a key cultural landmark, contributing to the area’s ongoing success and global appeal.
Economic Impact and Job Creation
The revitalisation of this historic venue created numerous job opportunities in the hospitality sector, from culinary roles to management positions, thereby contributing to the local economy. Moreover, by sourcing goods and services from local suppliers, the Criterion plays a key role in supporting a sustainable economy in London’s West End.
Tourism and Cultural Significance
As the largest landowner in the Leicester Square-Piccadilly Circus corridor, Criterion Capital takes its responsibility to placemaking and stewardship seriously. The Criterion Restaurant, with its rich cultural history and prime location, attracts tourists and locals alike, offering a unique dining experience that celebrates London’s heritage. The venue’s historic significance, combined with its modern appeal, makes it a must-visit destination for anyone visiting London.