30.09.2025
A century of sweetness is arriving in London: Mazlum to open first European store in Knightsbridge
A legend of Turkish confectionery will be making its European debut this festive season. Mazlum Confectionery Products®, a family business with roots stretching back to the 19th century and famed across Turkey for its handmade halva, Turkish delight, and chocolate, is opening its very first European store in the heart of Knightsbridge.
The new flagship boutique, set within the iconic Scotch House at 10 Brompton Road, and part of Criterion Capital’s dynamic Knightsbridge Green estate – which also includes its innovative Zedwell hotel brand – will open later this year. It will showcase more than a thousand artisan products – from rose-petal Turkish delight to Turkish Tahini halva, gilded engagement chocolates to signature desserts, and traditional baklawa to Turkish coffee – all meticulously crafted from traditional family recipes refined over four generations.
For more than 100 years, Mazlum has been the beating heart of Sakarya, Turkey – a place where queues form daily for fresh, hot halva. Now, this remarkable story of heritage, innovation, and indulgence is coming to London. With stores only located in Turkey, the Knightsbridge launch will represent a rare and exciting opportunity to experience Mazlum in Europe for the very first time.
Omar Aziz, Director at Criterion Capital, commented: “We are thrilled to be bringing such an iconic and high-quality concept to Europe, and specifically to Knightsbridge – one of London’s leading destinations. Mazlum represents everything we value in our estate curation: authenticity, craft, and global appeal. Their arrival also coincides with our major investment in elevating Knightsbridge Green – pedestrianising the area, creating beautiful alfresco dining spaces, and improving the streetscape for residents, workers, and visitors. Mazlum is the perfect brand to showcase our vision of Knightsbridge as a world-class centre for culture, lifestyle, and exceptional experiences.”
Enes Pekerken, 4th generation Director of Mazlum, added: “Expanding outside Asia for the first time is a huge milestone for our family business, and there could be no better place than London. Criterion Capital’s Knightsbridge Green estate is vibrant, international, and renowned for its quality – it’s the perfect setting for our brand. We are especially excited to open in time for the festive season, when Knightsbridge welcomes record numbers of visitors, and we cannot wait to share our family’s beloved recipes with a new audience. We sincerely thank Criterion Capital for giving us this opportunity and for their collaborative approach.”
ENDS
ABOUT CRITERION CAPITAL
Criterion Capital is a leading real estate owner and platform operator. Specialising in converting obsolete buildings into affordable residential apartments and lifestyle hotels, Criterion Capital focuses on long-term value creation through acquisition, development, operation and retention. Our hotel portfolio consists of 26 hotels with 9,000+ rooms across the UK, including our in-house hotel brand, Zedwell. Our residential portfolio comprises 5,500+ apartments across the UK and Europe. Our commercial holdings total 50+ buildings in prime London locations, including our Piccadilly Circus, Leicester Square and Knightsbridge Green Estates.