The event also gave us a sneak peek at the exciting forthcoming consumer activations planned for the area.

We also heard from Gurenda Bilbao, Strategic Partner Development Manager at Google, who provided expert advice on optimising Google Business Profile listings. Her suggestions about how best to showcase our unique Criterion Hospitality offerings to customers were useful for enhancing our digital footprint.

Saskia Jiggens, Criterion Capital, summed up the morning: “It was an incredibly insightful event and a wonderful opportunity to catch up with the HOLBA team. We greatly value our partnership with them as we work together to support a vibrant and thriving West End economy. By fostering collaboration, we can encourage spending, attract sustainable tourism and maintain the continued success of our community.”

A big thank you to HOLBA for organising such an informative session. It’s relationships like these that help drive growth across our portfolio.