This strategic alliance underscores Criterion’s vision of redefining urban hospitality, residential, and commercial spaces while championing sustainable growth in one of the world’s most dynamic cities.

Opportunity London serves as the ultimate gateway for investors, uniting industry leaders and government entities to attract £100bn in capital investment for London’s low-carbon real estate, energy, and infrastructure sectors.

Headquartered in London’s West End, Criterion is uniquely positioned to contribute to this mission by unlocking transformative opportunities and creating long-term value across the Capital.

With a proven 3-decade track record of wealth creation, Criterion manages $9bn+ AUM. Its vertically integrated model, powered by a team of 1,000+ professionals, ensures complete control over the investment lifecycle, including acquisition, design, cost control, construction, and operations. This agile and hands-on approach enables Criterion to maximise returns, mitigate risks, adapt swiftly to market dynamics, and consistently deliver outperformance.

Criterion is the largest landowner in the Piccadilly Circus–Leicester Square corridor, owning and operating 50+ prime buildings in iconic London locations, including Mayfair, St. James’s, Park Lane, and Knightsbridge. Criterion’s extensive portfolio also includes 5,500+ residential apartments. Furthermore, Criterion has revolutionised city-centre hospitality with its innovative, sleep-focused Zedwell hotel concept, which includes a pipeline of over 8,500 rooms across major UK cities by 2027.

Omar Aziz, Criterion Capital, commented: “As a multi-generational, family-run business located in the heart of London, we are proud to join Opportunity London in driving investment into this great city. With a rich portfolio of hospitality, residential, and commercial assets across the Capital, Criterion is committed to unlocking further potential in partnership with investors. Together, we can drive sustainable growth, elevate urban spaces, and reinforce London’s world-class position.”

Jace Tyrrell, CEO, Opportunity London, commented: “Criterion Capital is an established industry pioneer with cutting-edge living concepts that resonate strongly with investors. We are thrilled to welcome Criterion as a Team London Supporter and look forward to collaborating on our shared mission of attracting capital to London. Their innovative vision and proven track record will continue to play a pivotal role in shaping and enriching London’s vibrant landscape.”

ENDS

KEY CONTACT

Saskia Jiggens

Group Head of Communications and Engagement

saskia.jiggens@criterioncapital.co.uk