. This highly coveted corner location, part of our prestigious West End portfolio, will serve as Dave’s Hot Chicken’s flagship restaurant and marks the beginning of Azzurri Group’s plan to open 60 locations across the UK and Ireland, with this first site launching in early 2025.

With millions of visitors flocking to the West End annually, this restaurant – located near Piccadilly Circus Station and Chinatown – will benefit from a robust tourism industry, ensuring strong commercial potential and long-term success.

Omar Aziz, Criterion Capital, said: “We are delighted to welcome this global brand to its first London flagship at our prime Trocadero site. As part of our prestigious West End portfolio, which boasts some of the highest footfall in Europe, we remain committed to driving long-term growth and supporting a sustainable economy. This highly sought-after corner site drew significant interest from numerous parties, but Dave’s Hot Chicken and Azzurri Group stood out with their strong vision for the space. Following the recent opening of Albert’s Schloss’s first London restaurant at the Trocadero and with more exciting announcements to come, we wish them every success with their opening.”

Criterion Capital continues to play a vital role in shaping the West End, driving sustainable growth and attracting global brands to one of Europe’s most visited areas.

For more details, check out the full article from Estates Gazette here.