The article explores how Criterion Capital is transforming London’s hospitality landscape – from redefining affordable stays through our Zedwell Hotels brand to championing social impact through our registered charity, The Aziz Foundation.

Key themes include:

• Transforming the iconic Trocadero into Zedwell’s flagship hotel and creating pioneering new hospitality models that focus on location, value and sleep quality.
• Innovating in urban hospitality – from England’s only fully underground hotel (Zedwell Tottenham Court Road) to the world’s largest capsule hotel (Zedwell Capsule Hotel Piccadilly Circus)!
• Redefining affordability in central London, offering quality accommodation without compromising comfort or accessibility.
• Building community at the heart of the city, including plans for inclusive community and prayer spaces within the West End.
• Empowering future generations through The Aziz Foundation’s scholarships and programmes supporting British Muslims in higher education and leadership.

We’re incredibly proud of Halima’s leadership, vision and dedication to making hospitality more inclusive, sustainable and impactful.

Please click here to read the full article.