A huge thank you to the Heart of London Business Alliance (HOLBA) for their tireless work and dedication in securing this accreditation, along with their partners – Veolia, Safer Business Network, My Local Bobby, the Metropolitan Police and Westminster City Council. Their efforts have been instrumental in creating a safe, sustainable and thriving West End.

Omar Aziz, Criterion Capital, and HOLBA Board Member, commented: “The evening and night-time economy is central to the West End’s vibrancy. It’s not just about entertaining visitors, it’s about creating a safe and welcoming environment for everyone – visitors, residents and employees alike. As the owner and operator of multiple hotels across the West End, we’re proud to help maintain this area as a model for sustainable tourism, ensuring the continued safety of our teams and the wider community.”

Congratulations to HOLBA and all involved in winning this award. We look forward to continuing to build on this legacy, ensuring the West End remains a shining example of excellence in ENTE!