Edinburgh, in particular, stands out as a top performer in the hotel sector. With a remarkable 15% increase in overseas visitors and a 41% rise in spending compared to 2019, Scotland has surpassed the rest of the UK.

At Criterion Capital, our ability to anticipate market trends and make strategic investments is validated by these outstanding results. Our recent acquisition of 109-112 Princes Street in Edinburgh, marking the debut of our Zedwell brand in Scotland, is a testament to our commitment to identifying prime opportunities. Located in the heart of Edinburgh, our new Zedwell hotel will occupy over 116,500 sq ft., offering unparalleled views of Edinburgh Castle and Princes Street Gardens. This prime location, with an average footfall of 300,000 pedestrians per week, ensures that we are positioned to capitalise on Edinburgh’s strong tourism sector. 

Zedwell’s unique sleep-focused concept, featuring noise-reducing “cocoons,” perfectly aligns with the needs of today’s travellers seeking relaxation amidst the city’s vibrant atmosphere. Our investment in this thriving market underscores our dedication to sustainable and strategic growth. 

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