After successfully securing planning permission on appeal, we’re thrilled to be installing two state-of-the-art LED screens on the historic London Pavilion, while maintaining the integrity of its Grade II-listed façade. This project will honour the building’s storied legacy.

These screens will do more than just serve as advertising platforms – they’ll become dynamic hubs for cultural and community-focused content, striking a thoughtful balance between commercial vitality and public benefit. As a tribute to the London Pavilion’s rich history, we will proudly showcase a photorealistic rendering of its original façade every half-hour.

Aligned with Criterion Capital’s broader vision, this project is an essential milestone in reimagining the London Pavilion as a flagship location for our Zedwell brand. We remain committed to blending heritage with innovation, fuelling cultural impact and driving economic growth in the heart of the West End.

Please click here to read our press release.