Criterion Capital is proud to announce the phase one opening of the world’s largest capsule hotel under its pioneering Zedwell brand. Located in the historic London Pavilion, the new Zedwell Capsule Hotel Piccadilly Circus offers nearly 1,000 individual “capsules”, introducing a bold new concept in affordable, city-centre hospitality. With Piccadilly Circus attracting over 100 million visitors annually, the hotel is set to become a dynamic hotspot. This launch marks just the beginning – additional floors and a range of exciting new amenities will be unveiled over the coming months, further expanding and elevating the guest experience.

This game-changing opening marks the latest phase of Criterion’s long-term commitment to investing in and revitalising the West End. Central to this ground-breaking project is the transformation of a Grade II-listed heritage building into a sustainable, future-focused destination. By breathing new life into one of London’s most recognisable landmarks, the development minimises environmental impact while preserving its character.

Situated next to Zedwell’s flagship hotel at the Trocadero, Zedwell Piccadilly Circus, this new capsule hotel builds on the brand’s iconic “cocoon” concept, offering an accessible and contemporary experience for today’s traveller. Guests can retreat into soundproofed, windowless-by-design capsules crafted from sustainable oak, softly illuminated with ambient lighting, and featuring Hypnos mattresses, Egyptian cotton sheets, smart climate control and purified airflow – creating the perfect environment for rest and rejuvenation.

For those seeking moments of connection, the hotel features thoughtfully designed communal spaces that foster a sense of community. Guests can keep their capsule shutter closed for total privacy or slide it open to engage with like-minded travellers. Modern, spacious shared bathrooms with private shower stalls, calming bath products, laundry amenities, dedicated dormitories for women, and secure luggage facilities add an extra layer of safety and convenience.

With capsule rates from just £30 per night, Zedwell Capsule Hotel Piccadilly Circus makes staying in the very heart of London more accessible than ever – designed with leisure and business travellers, groups, schools, and events in mind, without compromising on design, comfort, or sustainability. Its central location places visitors in one of London’s most vibrant areas, with world-class theatres, cinemas, entertainment, restaurants, and retail just steps away. Corporate and group rates are also available.

Halima Aziz, Head of Hotels at Criterion, commented: “This is an exciting milestone for both Criterion and Zedwell. Our capsule concept introduces an entirely new way to stay in London – affordable, sustainable, and experience-driven. We’re proud to preserve the legacy of the London Pavilion, while opening a new chapter in its story – creating a space where guests can pause, recharge, and connect with the city, with others, and with themselves. Over the coming months, we look forward to unveiling new enhancements and bold ways we’re taking the space to the next level.”

ENDS