Loved by tourists from all over the world, we want those who come to London to always be able to enjoy this space and be part of our future plans. In 2022, 1 Piccadilly will take on a brand-new identity. On course to becoming one of the city's largest and most central hostels, this building will do something that's never been done before. Give students, backpackers, and budget explorers the experience of waking up in the heart of Piccadilly Circus for the same price as your weekly takeaway coffee spend.

To add to its already established 'wow' factor, we are planning for an enormous digital screen to fold around its feature corner, making 1 Piccadilly the new 'digital' kid on the block and bringing the building well and truly into the 21st Century. This screen will not only be the unique prime focal point of the West End, but its photo will also be captured on millions of phones and shared on social media channels across the world.