Innovating properties
Elevating communities
Company
Overview
We are an agile, forward-thinking real estate owner, developer and platform operator that leverages decades of industry experience to transform obsolete properties into high-value, vibrant and sustainable assets. At our core we are a family business committed to challenging industry norms with innovative design to contribute to long-term economic growth and community development.
Portfolio
Explore Our Portfolio
Our vertically integrated platform controls every part of the journey, leveraging in-house teams for acquisition, design, cost control, construction, and operations. We optimise value by taking a hands-on approach to maximise returns and mitigate risk.
Organisational Structure
Our Divisions
HOSPITALITY
Criterion Hospitality
A rapidly growing, lifestyle-focused operator with 6 hotels currently in service across London and an additional 14 hotels under construction across key UK cities, offering unique, unforgettable guest experiences in cutting-edge spaces.
CONSTRUCTION
Piccadilly Construction
Our in-house construction and development arm delivering the transformation of the £400m+ worth of assets that have been acquired in the last 2 years into sustainable hotels, residential properties and commercial spaces.
RESIDENTIAL
dstrkt
Our in-house residential lettings agency and managers of our portfolio of 1,500+ affordable apartments for rent in prime urban locations. 24/7 security, concierge services and easy online bookings ensure a safe, convenient and seamless experience for residents.
PHILANTHROPY
Aziz Foundation
A charity (Reg: 1169558) founded to empower communities through education and social impact, fostering interfaith understanding and supporting initiatives that drive positive change and create new opportunities.
The Harte and Garter Hotel
Criterion Capital recently acquired the historic Harte and Garter Hotel in Windsor; a site renowned for its Shakespearean connections and royal heritage.
Criterion Restaurant
Criterion Capital has revitalised the historic Criterion Restaurant, a Grade II* listed landmark in Piccadilly Circus.
The Horses of Helios
Criterion Capital recently completed a year long restoration of the iconic Horses of Helios sculpture and fountain in Piccadilly Circus.
Planning approved for Princes Street in Edinburgh
Criterion Capital is proud to announce that we have secured unanimous planning approval from The City of Edinburgh Council for 109-112 Princes Street.
Criterion Capital hosts inaugural International Women’s Day celebration
We’re delighted to share that the February 2025 edition of the Mayfair Times has highlighted our exciting efforts to restore the iconic London Pavilion to its former glory!
Criterion Capital opens fourth London Zedwell hotel in iconic Knightsbridge property
Criterion Capital announces the highly anticipated opening of its fourth Zedwell hotel in the heart of Knightsbridge, marking another bold step in the brand’s rapid UK expansion.
Criterion Capital’s digital screens on the London Pavilion featured in the Mayfair Times
We’re delighted to share that the February 2025 edition of the Mayfair Times has highlighted our exciting efforts to restore the iconic London Pavilion to its former glory!
Halima Aziz, Head of Hotels, is interviewed by Boutique Hotelier and discusses Zedwell’s sleep-focused philosophy
Our Head of Hotels, Halima Aziz, recently sat down with Boutique Hotelier’s Senior Editor, Zoe Monk, to discuss Zedwell’s sleep-focused philosophy and how we’re redefining the guest experience.
Careers
Work With Us
Whether you’re at the start of your career, or you have extensive industry experience, your unique skills can help drive our innovative, forward-thinking team to new heights.
Explore our current career opportunities below.
